Schema markup makes your search result look more beautiful. This helps them make your search results become more interactive. Schema markup describes what your content data is to Google. So make sure that your metadata is well-written and is persuasive enough to garner clicks. While this does not directly influence your ranking, think of it as a call-to-action to entice the search into clicking on your content. What makes you click? The effect of question headlines on readership in computer-mediated communication Improve your meta description Someone actually did an academic study on this:

Questions get 14.1% more clicks than those that are not. Your title length should ideally sit between 15-45 characters, as titles within this range get 8.6% more clicks than those that do not. Your titles should have between 14-45 characters And in any case, you’re trying to target this keyword using this content, so the title kind of needs to reference it in some way. In general, titles that include the keyword have on average a whopping 45% higher CTR than those that do not. Getting +10k search visits becomes especially impressive when you’re able to do this in a very saturated space, like marketing.īut anyway, what if you’re achieving a CTR that’s below average? Well, here are some tips to increase your CTR Include the targeted keyword on your title You need to be in the top 5 results in order to get a CTR of above 10%.Įven the first result is not capturing 100% of the clicks, and this is something that you need to take into account when doing your SEO strategy. As you can see, being in the first 10 results is not enough - unless the query gets thousands of monthly SEO visits.

Impressions google